Learnings from top data, science, and technology experts around the world.
The 2015 edition of I-COM Global Summit in San Sebastian made it clear that marketers in our industry are facing significant, “no-way-back” changes. Great speakers and participants led us through the evolution of the marketing landscape and highlighted ways to adapt and embrace it. Many topics were discussed – from technology, to data gathering, to data science, to best practices, to people, to corporations. Most of them addressed the current changes underway from the perspective of a new, value-driven approach based on Smart Data in Action.
Download the free whitepaper to learn about:
- Technology and the need for a new marketing approach
- Key topics, challenges and best practices for Data Gathering & Integration
- Key topics, challenges and best practices for Data Science & Action