I-COM Global Summit 2015 San Sebastian: Smart Data – The Value Driven Approach

Download our free
whitepaper here

Learnings from top data, science, and technology experts around the world.

The 2015 edition of I-COM Global Summit in San Sebastian made it clear that marketers in our industry are facing significant, “no-way-back” changes. Great speakers and participants led us through the evolution of the marketing landscape and highlighted ways to adapt and embrace it. Many topics were discussed – from technology, to data gathering, to data science, to best practices, to people, to corporations. Most of them addressed the current changes underway from the perspective of a new, value-driven approach based on Smart Data in Action.

Download the free whitepaper to learn about:

  • Technology and the need for a new marketing approach
  • Key topics, challenges and best practices for Data Gathering & Integration
  • Key topics, challenges and best practices for Data Science & Action